Ayani is a UNANI medicine and cosmetic company. Ayani wanted to establish a strong and recognizable presence in the Unani Indian medicine system by developing a cohesive logo and brand identity.
year
2023
Service
Branding / Logo
Client
Ayani
Challenge
The client required me to emphasize the fundamental approach that doctors take in treating patients' illnesses within the Yunani medicine system in their brand identity design.
Solution
We came up with the logo featuring four leaves, each symbolizing one of the four humors of the human body in Yunani medicine: yellow bile, black bile, blood, and phlegm. Additionally, six dots represent the six essential factors crucial for maintaining good health.
Outcome
We had to get on meeting meeting with client to understand their psychology in treating patients, and its impacts on people lives. We researched online as well to understand the difference between the Allopathy medicine system and UNANI.
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