Challenge
Ensuring the Warli art accurately and respectfully represented the cultural heritage without oversimplification or misrepresentation. Adapting the intricate Warli art designs to various sizes and formats while maintaining clarity and impact. Creating a design that balances traditional elements with modern packaging standards and consumer preferences.
Solution
The goal is to develop packaging and brand collateral that resonate with the cultural heritage and craftsmanship associated with hand made Indian wheat flour. Created hand-sketched illustrations representing the traditional methods of producing wheat flour. Vectorized and scaled these illustrations for various packaging sizes and brand collateral like social media,patterns designs,business cards and so on.
Outcome
The new packaging and brand identity significantly enhanced Arya’s market presence, making it stand out on retail shelves. The visually appealing and functional doy pouches contributed to an increase in sales figures. Customers appreciated the cultural storytelling and the improved packaging, leading to positive feedback and increased brand loyalty. Arya successfully differentiated itself from competitors by emphasizing its traditional and handmade qualities through unique branding elements. As a result there product became out of stock in just few months on Amazon India website.
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