Crafting the brand identity for an overseas Indian vegetarian restaurant business was a journey steeped in the artistry of storytelling through visuals.
It was about preserving moments in time where colors, textures, and aromas converged. The vibrant hues of turmeric, the earthy tones of cumin, and the fiery reds of chili powder unfolded a sensory palette that resonates with the authenticity of Indian cuisine.
The logo, crafted from the delicate petals of the lotus, emerges as a symbolic representation. Beyond being a mere visual element, it embodies purity and enlightenment, reflecting the essence of your vegetarian offerings. The lotus logo becomes a quiet ambassador, conveying the brand's commitment to wholesome, authentic culinary experiences.
The inspiration for the pattern design was drawn from the humble clove, a spice that speaks volumes in Indian cuisine. Arranged in a circular manner, reminiscent of Hinduism and the Sanatana tradition's mandalas, the patterns become a visual meditation.
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