SNIK Designs Studio

Project Details

The Brand identity design for BOWW, a pet food manufacturing business, embarked on a creative journey inspired by the distinctive shape of dog ears forming the letter "W" in the brand name. The client's expectations were clear: to encapsulate the essence of their business in a logo that resonates with the strong connection between pets and their owners.

The logo design process began with a focus on the unique 'W' formed by the dog ears. The challenge was to seamlessly integrate this element into a memorable and recognizable symbol for the brand. After experimenting with various stylistic approaches, the final logo emerged as a clever fusion of the 'W' and dog ears, creating a playful yet sophisticated mark that exuded warmth and friendliness. The color palette, predominantly earthy tones and pet-friendly hues, enhanced the overall appeal of the logo, brings out the happy and playful mood.

For the pattern design element of the brand identity, inspiration was drawn from daily pet accessories and interactions. The repetitive doodle-like pattern incorporated elements such as bones, collar belts, and leashes, creating a visually engaging and cohesive design. This pattern not only reflected the playful and caring nature of pet ownership but also added a touch of familiarity for pet owners who would interact with the brand.

year

2022

Service

Brand Identity

Client

BOWW

Challenge

The primary challenge for this project was to incorporate the essence of the client's first dog, Ducky, a bulldog, into the logo design. This required capturing the unique and personal attributes of Ducky's face while ensuring the logo remained versatile and representative of the brand.

Solution

Detailed Research and Sketching : Conducted thorough research on bulldogs, focusing on Ducky's specific features to capture his essence accurately. Created multiple sketches and iterations to balance detail and simplicity, ensuring the design was recognizable and scalable. Refinement and Simplification: Simplified complex details to create a stylized representation of Ducky's face, maintaining essential characteristics while ensuring the logo remained clean and versatile. Employed techniques such as line art and minimalistic design to create a logo that could be easily adapted to various formats and sizes. Versatility and Scalability: Designed the logo with scalability in mind, ensuring it could be effectively used across different brand collateral, including pins, packaging, and clothing. Tested the logo on various mediums to ensure it maintained its integrity and recognizability across all applications.

Outcome

Unified Brand Identity: Successfully created a logo that captured the essence of Ducky's face, resonating with the personal and emotional connection the client desired. Scalable Design Elements: The design elements were easily scaled and adapted for a wide range of brand collateral, including pins, pet food packaging, and pet clothing, maintaining a consistent and cohesive brand identity. Positive Client Feedback and Market Reception: The client was highly satisfied with the final logo, appreciating its personal touch and versatility. The brand identity was well-received in the market, effectively differentiating BOWW from competitors and creating a strong emotional connection with customers. The project successfully addressed the challenge of incorporating Ducky's essence into the logo, resulting in a distinctive and scalable brand identity for BOWW that resonated with both the client and their target audience.

BOWW

Project Details

Challenge

Solution

Outcome

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